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Primichi stores

Full design for a footwear chain store, incorporating their mantra of natural produce.

The shoe and accessories store Primichi wanted a complete overhaul as they wanted to create a unique atmosphere within their store, and with aspirations of becoming a chain store, the design aesthetic needed to be easily transferrable to other shops in the future. With this in mind, the selection of natural timber shelving units and counters, carpets in earth tones and a feature wall of green vegetation promoted the company’s tagline of being natural, whilst being simplistic enough to be replicated as needed.

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